The Ocean Race is an event unlike any other, dating back to its founding as the Whitbread Round-The-World Race in 1973. It is an event for true modern-day adventurers – an event at the intersection of sport, adventure, technology and travel.

Sailing more than 40,000 nautical miles across five continents and ten cities, the race features nine months of competitive sailing from start-to-finish and is often called the longest regularly-held sporting competition in the world.

With its long duration, massive global reach and affluent core audience of adventure-lovers, entry in The Ocean Race for 1 Degree provides a unique partnership platform for any potential partner or sponsor interested in a variety of activation opportunities or brand amplification initiatives.

From brand visibility to hospitality to product or company storytelling, 1 Degree can engage and interact with your audience and your present (and future) customers like few other sporting adventures in the world. The race also allows for team sponsors to create their own unique content during the event featuring stunning footage, sailor interviews and fresh photos and videos coming from the boats 24/7 during ocean racing legs. This access to content is a unique aspect of The Ocean Race within the broader sporting landscape.